What separates a forgettable speech from a great one?
According to Cesar Cervantes, there are only two kinds of speeches in the world:
- The ones that change lives
- And the ones that make people quietly wish for an emergency exit
If you’ve ever wondered why some speakers instantly command attention while others lose the room — this is the session you can’t afford to miss.
Join NSA Northern California for an engaging, high-impact experience with Cesar Cervantes, USA Today bestselling author of Great Speech!, TEDx coach to speakers across three continents, and one of today’s most sought-after speechwriters.
Cesar has written over 200 TEDx talks and keynotes with 24+ million views, and in this session, he’s pulling back the curtain on what makes a speech land, whether you’re delivering a keynote, a corporate presentation, or your signature talk.
What You’ll Learn
- The core elements that make a speech memorable, powerful, and persuasive
- Why humor isn’t about jokes, it’s about connection
- How to structure your talk so audiences lean in instead of tuning out
- The biggest mistakes even experienced speakers make (and how to fix them)
- How to write a talk people remember long after they leave the room
You’ll walk away with practical insights you can apply immediately, whether you’re on stage, on Zoom, or in the boardroom.
About Cesar Cervantes
Cesar Cervantes is a speaker coach, speechwriter, and USA Today bestselling author based in Houston, Texas.
His career began in stand-up comedy, with appearances on Comedy Central and in film, before evolving into a powerful career helping speakers craft unforgettable talks. He has coached five TEDx events across three continents, leads the Top Talks speaker mentorship program, and has helped shape hundreds of talks seen by millions worldwide.
When he’s not writing speeches, Cesar enjoys tennis, Thai food, and delivering dad jokes with professional-level commitment.
Why You Should Attend
If you:
- Speak professionally (or want to)
- Creating a new keynote or signature talk
- Want your message to land with clarity and confidence
- Are building a speaking or leadership brand
- Want your talks to inspire action, not polite applause
This session is for you.
Register now and continue to master your craft of how to write and deliver a truly Great Speech.
NSA West Coast Alliance members should use the WCA coupon code, available from your chapter leaders, to register at a reduced rate.