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Anna Liotta, CSP's "What Stopping Millennials/GenXers/Boomers from Hiring You, WHat to Do About It"

Saturday, January 11, 2020, 8:30 AM until 2:00 PM
Lafayette Learning Center
3491 Mt. Diablo Boulevard
Lafeyette, CA  94549

Nancy Giere
Chapter Seminars
Registration is recommended
Payment In Full In Advance Only
At-the-door registrations will be accepted if space permits. Attendees must register and pay prior to the event to receive the pre-registered rate.

Cancellation Policy: If you are unable to attend a meeting and you notify the NSANC office three days prior to the meeting date, your registration fee can be applied once per calendar year toward your next meeting registration. We regret that we are not able to provide refunds.
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NSA Northern California's President's Day  & Chapter Seminar

Featuring Anna Liotta, CSP


IIn honor of NSA NC President's Day, all NSA NC Past Presidents are invited to attend this seminar at no cost. 

What's Stopping Millennials or Gen Xers or Boomers from Hiring You--and What to Do About It


At present, the workforce is 29% Boomers, 23% Gen-Xers, and 45% Millennials.  Bad news: what captivates one group is turning off another. Worse news: you can't just target the final decision-makers with your marketing. During the sales process you--or maybe only your website--will touch all three generations.  How do you adapt your marketing and sales pitches, so they are effective regardless of who is receiving them?


In this fast-paced, action-focused session you will learn:


·  Your own generational blind spots that are sabotaging making a connection with older or younger clients

·  The one piece of research you must do before talking to a decision maker

·  How to accommodate contradictory needs of different generations in one sales pitch

·  How to update your visuals, websites, interactive activities, and even your CRMs so they get your message across to all generations


This is a must-attend session for speakers of all generations--well, only if you want to close more business!