Mind & MAtter: Building Your personal Brand Because Your Reputation Depends On It
Can't attend in person? Join us via Zoom! The link will be included in your confirmation email.
It’s a huge trend: business and career articles, seminars, podcasts and every social media platform invented tell us we each need a personal brand. But what really is a personal brand? Why should every professional speaker have an identifiable personal brand and know their reputation like the back of their hand?
Giving light to this emerging yet vital topic, personal branding, reputation and marketing expert Roberta Guise will deep dive into her process for gaining a positive reputation through intentionally developing our personal brand. She’ll introduce a process for doing a quick online reputation audit, share her Seven Signature Traits of Personal Branding™ and walk us through her Rock Solid Reputation: The 7 Steps to Building a Personal Brand that Others Trust, Like and Follow™.
This session is interactive, so be prepared to pair up, have creative breakthroughs and share insights.
- Know how to do an external and internal reputation audit
- Identify specific personal branding objectives
- Identify or strengthen what you want to be known for
- Learn the 5 Ws of your reputation
- Start the 7 steps to building your personal brand
About Roberta Guise
Through her consulting practice, Guise Marketing + PR, Roberta Guise advises executives, consultants and small business owners on building their personal brand and reputation as authorities in their fields of expertise, and making the world a better place. She also guides clients on strategies for growth.
Guise is the founder of FemResources, a start-up nonprofit whose mission is gender equality in the tech workforce and advancing women’s careers in technology and engineering. She’s an accredited delegate and speaker who represents San Francisco at the UN Commission on the Status of Women meetings at the United Nations.
Her opinions have been published in such publications as the San Francisco Chronicle, Sacramento Bee, BusinessWeek, Fortune magazine, and the Wall Street Journal. She’s currently writing a book on personal branding and becoming a thought leader.
When she’s not advising clients, you’ll find Roberta swimming in the frigid waters of San Francisco Bay, going to a jazz concert, or out on the trails watching and listening for birds.